In any brand lifecycle, all kinds of issues need to be examined from a conceptual and analytical perspective in order to ensure that the brand always remains relevant, differentiated and authentic. One of the key aspects of our advisory work is to position a new or existing brand in a clear and readily understandable way, and to develop this brand identity over the course of time using the right blend of measures and content. A differentiated position on the market, customer wishes and competitors are of central importance if you wish to present the benefits of your product or service as clearly and effectively as possible. We have developed an unequivocal approach in this regard: Our aim is to reinforce what your brand stands for, how it stands out from the competition, what your strengths are, and to clearly define your target groups and your specific competitive environment.
Michael Ulle
Philosophenweg 36
NF-1 Norman-Foster-Quartier
Innenhafen
47051 Duisburg, Germany